Top Social Media Engagement Lessons From JetBlue, Fab.com, Kirkland’s & Zappos

master.snake

After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how companies got into some social media pitfalls and then used these lessons to improve their companies.

These examples, I thought, could help the rest of us small businesses learn how to prevent, deal with and learn from PR disasters & crisis communications situations and come out the other side as better business people.

Without further ado, here are some examples from the likes of Jet Blue, Fab.com, Kirklands & Zappos that I found, that I hope will help you become more PR & crisis communications savvy on social media.

Leader in Managing Public Image: JetBlue

jetblue

In February 2007, JetBlue made the grave errors of not providing over 1000 customers with adequate information as they sat on the runway for over 8 hours at JFK due to a severe ice storm, frozen wheels & the inability to return to the gates due to a lack of availability. What made the situation even more frustrating from passengers was JetBlue’s inability to book alternate flights for many of the passengers due to the storm.

What JetBlue Did Next: Using Social Media to Mend Customer Relations

 JetBlue shocked everyone by issuing a heartfelt apology. Using both traditional channels and YouTube, JetBlue’s founder and then- CEO David Neeleman issued the apology, taking full responsibility for the mishap and expressing genu­ine regret. He then created the JetBlue Customer Bill of Rights with the promise to handle future issues exponentially better.

Turning another PR crisis into an opportunity

When JetBlue pilot Captain Osbon experienced a mental breakdown in April of 2012, JetBlue tweeted updates and created a live-blog, keeping customers in the loop and creating the sense that JetBlue and their custom­ers were in it together. As a result, JetBlue won first place in the consumer-decided Simpliflying Heroes, demonstrating the power of social media in turning potential disasters into PR wins.

The lesson: Use social media to respond quickly and accept responsibility for your failures

For JetBlue, by re­sponding quickly and providing customers with real-time, honest information, even major crises like Captain Osbon’s in-flight medical emergency provide the potential for positive customer relations.

To sum up: use social media to respond quickly and honestly, while also keeping track of how your customers respond. You can simultaneously retain existing customers, cause those customers to spend more, and gain new customers who see your brand effectively engaging in customer service.

Leader in Generating Revenue: Zappos

zappos

Using Social Evangelism to Drive Revenue

Zappos allows buyers to easily share their purchases across Facebook, Twitter, and Pinterest, with im­pressive results across social networks. For each ‘Share’, Zappos earns $33.66 on Twitter, $2.08 on Facebook, and $0.75 on Pinterest in incremental revenue. Facilitating the social endorsement doesn’t rely on Zappos’s social media presence but rather on the social media presence of their customers.

To top their social-friendly website, Zappos also leverages social media with custom sites like Pin­pointing, which utilizes Pinterest users’ posts to make shopping recommendations for them. This initiative, combined with encouraging and facilitat­ing social sharing, allows Zappos to generate both quantifiable ROI and more comprehensive ROF (Re­turn on Fan).

The lesson: Use customer endorsement to drive sales through social

While a strong social presence is essen­tial for overall success, what sets Zappos apart from other companies successful in social engagement is their ability to leverage consumers to sell products for them.

Leader in Leveraging Facebook to Increase Website Traffic: Fab.com

fab_instagram

Creating a website with social built-in

Fab.com has done everything from facilitating and incentivizing social endorsement to actually creating a live “newsfeed” on the site using Facebook Open Graph. This Newsfeed populates in real-time with user activity on Facebook, creating a constant influx of new user generated content and allowing users to browse and buy this socially shared content directly from Facebook or their website. Using these tactics, in just four months Fab was able to double its referral traffic from Facebook and ex­pand its membership from 1.8 to 3.2 million users.

The lesson: Incorporate social media into your website

Fab. com created a website entirely integrated with the social world and doubled its user base with a large percentage of high lifetime value customers. The more social value Fab creates – such as adding recommendations based on friend’s purchases in the live stream – the more users will purchase their products and share with their social graphs.

Leader in Generating Leads: Kirkland’s

New-Arrivals-13_Feb

Kirkland’s spent 2011 growing their social media following with a focus on Facebook: they now have over 580k Facebook ‘Likes’. Upon reaching their de­sired audience size and seeing higher traffic to and increased social spending on their site, the company shifted their attention to cultivating their following by creating valuable content.

Embracing social commerce: Kirkland’s Dream Room Giveaway sweepstakes

Kirkland’s used the sweepstake entry-for-email transactional method to create great value for both fans and the company. Fans entered their basic in­formation without ever leaving their Facebook page, combining Discovery (newsfeed), Interaction (pro­motion), and Transaction (entry-for-email). Using this value-creation tactic, Kirkland’s was able to gather 16,400 fan emails, 2,269 of which were new to their database.

$0.66/new qualified email address and other quantifiable benefits

The Kirkland’s Dream Room Giveaway led to over 2,000 qualified (qualifying a lead was based on the average spending for each email obtained through Facebook) new emails obtained at an average price of $0.66. More than just lead generation, the Dream Home Giveaway campaign offered returns not directly linked to monetary gains, with an increase of 40% in new Facebook ‘Likes’ and 47% more people ‘Talk­ing about’ Kirkland’s for the month of August.

The lesson: “Free” offers in social can drive ROI with the right exchange of information

The value of social media amounts to far more than driving direct sales and managing customer re­lations. By creating a free offer in exchange for an email address, Kirkland’s was able to cheaply drive qualified leads, filling the sales pipeline and driving revenue further down the line.

With every single one of these case studies, you can learn not only how and what to do regarding PR & crisis communications scenarios, but also how to better leverage social media to increase web traffic, generate leads and revenue without having to resort to using promotions such as contests just to drive engagement and conversation. You can use them as a means of nurturing leads as well.

What’s your favourite case study that’s taught you something new about utilizing social media?

For more on social media tools and the importance of leveraging platforms to create effective campaigns, check out my post on Tips on How to Leverage Social Media to Effectively Promote Events.

-Lilian

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Common Mistakes Made in Inbound Marketing

Inbound-Marketing-VS-Outbound-Marketing

After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal communications meant creating newsletters and memos within the company and external was any type of communication/marketing that we would send out via direct mail, email, magazine ads, radio ads, etc. to the consumer.

But, the terminology and the strategies have changed. So what exactly is inbound marketing? Here’s the definition I found:

Inbound Marketing:

The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.”

So what fits into the definition of inbound marketing? Content is the crucial key inside inbound marketing. Utilizing everything from blog posts and videos to white papers, case studies and free trials, you can create content that educates, inspires and compels your audience to share it with their networks. This content can take the form of articles, webinars, white papers, eBooks, slide presentations, videos and more, and can be shared via blogs, third-party sites, and social media where your prospects “find” you.

By placing SEO-optimized keywords in your content as well as using social media such as Facebook, Twitter & Google+, blog syndication sites like Business 2 Community and even social media clout sites such as Empire Avenue to promote your content; prospects will be able to find you online. Doing this can help you maximize your reach and increase traffic to your blog.

But, mistakes in inbound marketing can happen.

How Inbound Marketing Goes Wrong

  • Your aim is too wide: You spend too much time running “carpet-bombing” style campaigns, under the belief that they will reach the most people and then wonder why you don’t produce better results. To connect with prospective buyers –you need to switch to delivering high-quality content to the right people in an engaging way – and doing so across multiple channels.
  • Some prospects find you, others don’t know you exist:  There are two things happening here. First, some people don’t realize they should or could seek you out. Think about it: If you don’t know about something, you can’t search for it. You may not be sharing the right type of content or sharing it in the right place for your prospect to find it. For example, you might create white papers about your product, but if prospects are searching on terms related to their problems and you only talk about your solution, potential buyers probably won’t find your content.
  • Others may know you exist, but don’t understand what you do: Think about all the companies whose blog posts you read or Twitter accounts you follow. Do you really know what each of them does? You must share your content where your prospects spend time, taking into consideration industry- and location-focused sites and other venues, and even less popular social media sites. The key is to understand where your prospects spend time and then to establish a presence there
  • You aren’t reaching the decision makers: Why? It’s unlikely that CXOs are going to spend time trolling the web for blogs or other content. It’s far more likely that they assign this exercise to someone working for them.
  • Sometimes you can’t break through the noise: Many times companies pour lots of effort into their inbound marketing around big events such as trade shows. Unfortunately, that is the hardest time to get noticed.

In a future blog post, I’ll be focusing more on how to balance out some of these mistakes in inbound marketing with a hybrid strategy that includes outbound marketing.  For more content strategies & tips, check out my post on 22 Ideas to Beat Writers’ Block.

-Lilian

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Insights From the Top Marketers in Social Media

social-media

For this post, I decided I’d do something a little different. Since I’m always looking for new insights, tips and guides for new tools in marketing, in a continual bid to educate myself on what’s new in marketing and social media; why not look for actual advice?

After doing some research, I came across a great e-book, filled with insights from some of the industry’s top marketing experts. From ideas on how to effectively engage your audience to advice on how to properly measure how successful a campaign was, this e-book has it all.

Without further ado, here are some of the best marketing insights that resonated with me.

 

The Rules of Engagement

“More is not necessarily better. Post things that are relevant, useful and thoughtful, rather than just lots of posts”- Paul Odnoletkov @Geosoft Global Marketing Associate, Geosoft, Inc.

“When someone posts on a social channel, you need to try and immediately respond. Don’t fall victim to poor “listening.”- David George @SystemSensor Director, Marketing Communications, Honeywell

“Try not to post too much company centric news–you will almost always be bragging too much. We learned to post more relevant industry and analyst news to balance out our promotions.”-Lauren Twele @Symplified Online Marketing Manager, Symplified

 

Measure and Iterate

“Integrate your social media tactics into a tool that tracks your outreach, so you can see what works and what doesn’t”-Marchell Gillis @MarchellGillis

“Always test to see what works in paid advertising. And then constantly re-assess based on your findings.-Jill Petre @jillpetre Marketing Coordinator, SendGrid

 

Ideas to Generate Social Lift

“For everyone who follows us on Twitter, we give them access to a piece of content.”- Katherine Fawcett @buildingengines Marketing Associate, Building Engine

“Friday freebies! We do a small giveaway every week. We get product feedback, use cases, and product development information. We also get a “soft” lead for sales to follow up on.”- Brandi Brown @brandiheinz Social Media and eCommerce Manager, ETA Hand2Mind

“While running contests and collecting email addresses, make sure to send periodic lead nurture updates throughout the contest so the entrants stay familiar with your brand.”-Nicole Aguilar @COOPTHINK

 

Social Marketing Words of Wisdom

 “If you don’t do it, you don’t make mistakes!”-Emily Hossellman @ehossellman Marketing Goddess, Centercode

“Don’t commit and then stop. You need to maintain and build.”- Steve Susina @ssusina, Director or Demand Generation, Crain Business Insurance

“Don’t abandon traditional tools–bake social into every existing app!”- Craig Probus @RevCultCraig Practice manager, RevCult

 

Content Is King

“Make sure you are always on top of content generation and thinking about the next post/engagement.”- Simon Poulton @SPoulton Marketing Analyst, LaserFiche

“People love video! Visual content is key on social channels. And remember not to censor comments.”-Nimmy Reichenberg @AlgoSec VP of Marketing, Algosec Interactive Marketing Manager, Co-op Financial

 

Social Is a Group Effort

“We have learned that in social media marketing we have to both guide our customers and teach them how to share our content.”-Sarah Sullivan @Sarah_Sull Social Media Intern, Healthcaresource

“Our social strategy relies on influencers and industry leaders. We provide content that is full of data and analytics. This works as a preview to our larger reports.”- Eugene Ko @PhoCusWright Manager, Digital Marketing, PhocusWright

 

What are some of the best pieces of advice related to marketing and social media that you’ve received?

For more marketing tips & social media tools, check out my post on the Top 4 Tips for Blogger Outreach

 

-Lilian

 

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The Science of Neuro-Marketing

child heads with symbols

The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain.

By having a subject wear an electroencephalogram (EEG) cap with electrodes placed all over his/her head, it records the electrical impulses on the surface of the brain. Eye tracking goggles also reveal exactly what he’s looking at when the computer records a flash of emotion. And one agency is at the forefront of this technology in Canada.

Diana Lucaci is the founder of True Impact Marketing, which is currently the first and only neuromarketing research company in Canada that uses both EEG and functional magnetic resonance imaging (fMRI) to try to read consumers’ minds. Her company owns the EEG cap and eye tracking goggles, but must buy time with hospitals and universities to use the fMRI machine. Using both these technologies, the company measures three key metrics: engagement, attention, and memory. The company also measures levels of positive and negative emotion as well because businesses want to know if its brand elicits a particular emotional response, if it’s positive or negative at a particular point in time.

As a marketer, Diana always wanted better tools before going to market with a campaign. “When you know that a campaign requires millions of dollars and putting it together takes months and months, and the only data you have is a survey, and often you don’t even have that, so you just cross your fingers and hope that people pay attention,” she said.

All of this is just the beginning of neuromarketing in Canada. But the industry is growing. The first Neuromarketing World Forum was held last April in Amsterdam. And the Neuromarketing Science and Business Association say there are now more than 75 companies doing neuromarketing research all over the world.

What do you think about neuromarketing? Can science really help marketing? For more on marketing theories and their impacts on marketing campaigns check out my post on Maslow’s Hierarchy.

 

-Lilian

 

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Making Pasta with Cosmo Meens

Homemade Clive and Cheese Tortellini with Pancetta Caper Cream Sauce

Homemade Clive and Cheese Tortellini with Pancetta Caper Cream Sauce

Thanks to a thoughtful birthday present, I attended my first cooking class in over a decade just last week.

At Cook Culture, my partner and I along with ten or so others, learned the fine art of making fresh pasta from Victoria’s own Chef Cosmo Meens, owner/chef of Mo:le and The Hot & Cold Café.

I’d always wanted to try and make fresh pasta, but I was a little apprehensive about trying to figure out how to use the pasta machine, particularly how to calculate the different thicknesses of the dough.

I didn’t have to worry though. Cosmo was very thorough in walking us through how to create the pasta dough using a food processor, how to use a potato ricer to create fluffy potatoes for homemade potato gnocchi and even how to twist individual portions of freshly made pasta into tortellini.

When it came time for my partner and I to use the pasta machine to make fettuccine, apparently we misjudged the different thicknesses of the dough. Our machine didn’t have the numbers listed on the dial and we rolled out a chunk of pasta dough almost to the correct thickness, but we missed a step. The thickness of our fettuccine looked more like udon, according to Cosmo, but, hey, that would be closer to me, culturally speaking anyway.

After we all took turns making the fettuccine or angel hair pasta along with learning how to twist the tortellini properly, Cosmo talked about how to make the proper cream sauce for the tortellini and how to create brown butter, which I’d seen before on the Food Network.

The meatballs for the spaghetti were rolled and baked, while the asparagus for the gnocchi dish was blanched. As we cooked, Cosmo shared stories of all the restaurants he worked in and had previously owned and talked about some of his current projects.

We were each served three plates of the pasta we made. I would have to say though everything was delicious; my favourite dish by far was the gnocchi, simple and easy to make, but hardly plain or bland.

Want more of Cosmo’s stories? Check out how a Canadian Olympian became connected to my first cooking class in over a decade.

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-Lilian

 

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Third & Final Stop on the Dine Around & Stay in Town Victoria Tour: Vista 18

I saved the best for last to close out our Dine Around & Stay in Town Victoria Tour. We chose Vista 18 partially for the beautiful views of the city and the waterfront but also to try out some amazing food.

After perusing the menu, we decided to try the $30 selection. Our server, the ever easy going and good natured Russell, commented that many people were averse to trying the steak dish in the entrée after being told what sweetbreads were, but having developed a taste for pate, sweetbreads didn’t scare me.

My partner and I both decided to try the chicken terrine as an appetizer. It has less of a spreadable texture than I thought it would, but it was still tasty paired with the rosemary crackers that had come in our bread basket.

For a main course, I did choose the steak with the sweetbreads and onion Yorkshire pudding. My partner went with the pan seared sablefish with spicy tomato and octopus ragout. The steak I had was even better than the one I had at Spinnakers a few days previous, but Russell was right, the crowning achievement of the dish was definitely the crispy breaded sweetbreads.

They were so good, I’m still craving them now, in fact. My partner did enjoy his fish, but the ragout was a little too spicy for him.

To round out the evening, he had the flourless chocolate torte with peanut butter ice cream for dessert, while I chose the cardamom panna cotta with a cardamom shortbread cookie. My partner was addicted to the peanut butter ice cream while the panna cotta and cookie were so good, sometimes I feel like I can still taste them.

Overall, I’d say Vista 18 was definitively the winner out of the three restaurants for me and I can’t wait to have dinner there again.

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-Lilian

PS. Missed my post on Chez Michel or Spinnakers Gastro Brew Pub?

PPS. Sorry for the blurry photos, forgot the camera and had to make due with my partner’s phone.

Second Stop on the Dine Around, Stay in Town Tour: Spinnakers Gastro Brew Pub

For our second stop on Victoria’s Dine Around & Stay in Town event we decided to go more casual and fun than upscale.

We chose Spinnakers because of its strong $30 menu and we were definitely not disappointed. My partner ordered the meatballs as an appetizer while I went with the seafood chowder and both dishes surpassed our initial opinions.

The chowder was creamy and it definitely wasn’t short on seafood either. I tried a bite of my partner’s meatball appetizer and they were delicious, smoky and spicy with a hint of cumin and paprika.

For a main course, we both decided on the steak frites dish, given that the jambalaya was too spicy and neither one of use felt like having a vegetarian meal. The steak was tender and the fries were crispy, but the real highlight of the meal was being able to dip slices of steak into a condiment that tastes like ranch dressing mixed with chipotle. Though I’m not sure what it was, it was tasty all the same.

For dessert, my partner opted for the apple sorbet with handmade truffles and biscotti, whereas I wanted to try the blackberry tart with goat cheese ice cream. The bite of truffle I had was creamy and decadently rich, but the highlight of my own dessert was definitely the goat cheese ice cream. It’s something that I recommend everyone try, it’s not only creamy, but the taste of it is more mild than you’d think and just as addictive as regular ice cream.

Overall, I’d say this dining experience went better than the first one at Chez Michel. Here’s hoping for good experiences to continue at our third and last stop. I’d give Spinnakers a rating of 4 out of 5.

Missed my last review on Chez Michel? You can find it here.

-Lilian

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PS. Sorry if the photos come across a little blurry, I forgot my camera and we had to rely on my partner’s phone.

First Stop on the Dine Out Victoria Tour: Chez Michel

On our 4th annual trip into the Dine Around & Stay in Town event, my partner and I decided to try an entirely new trio of restaurants. As a rule, we don’t re-visit a restaurant that we’d already eaten dinner at.

For our first stop, we chose Chez Michel as we enjoy French cuisine and it was a restaurant that I’d heard good reviews from people that I knew, in the past.

For our first course, my partner and I both chose the lobster bisque.  It was deliciously creamy and rich with great lobster flavour and the crouton provided the right amount of contrasting texture.

Our main courses weren’t quite up to the same standard, unfortunately. My duck a l’orange was delicious, the orange sauce a perfect companion for the duck, but the vegetables left something to be desired.

My partner’s filet mignon was tender and he enjoyed the béarnaise sauce, but underneath the flavour of the sauce, he felt that the steak itself was under seasoned. A steak, he said, no matter how tender, should not be left with no seasoning at all.

As for dessert, we both decided to go with the old-fashioned crème de menthe sundae as mint is one of our favourite flavours. Though the dessert tasted good, it wasn’t what we were expecting for something labeled a sundae. It was too simple and plebeian for the price we were expected to pay.

Overall, while our experience at Chez Michel wasn’t the worst I’d ever had at a restaurant, it wasn’t the best either. Instead, it fell somewhere in the middle.  Thought it wasn’t bad, I expected more for my money and I would currently rather save the return trips for other restaurants.

2 and a half stars out of 5.

 

-Lilian

google+

Optimize Your Social Media Strategy With Google+

Recently, I started looking into learning more about Google+. With new business opportunities and more chances to place content on different platforms, I decided to also expand the social media platforms that I was syndicating content on.

After using the platform for a period of time, I wanted more info on what I could be doing better, so I did some research. I’ve put together this post for anyone who has ever thought about using Google+ but doesn’t know where to start.

Here are the tips that I learned after reading the ‘How to Optimize Your Social Channels for Lead Generation’ e-book:

1)      Complete the About Page: The about page is a fantastic opportunity to give a quick overview of what your business is all about. You can also link back to specific pages and services from this page directing potential customers to the most important pages on your website.

Take advantage of the fact that Google+ allows you to use bullets in your description which makes it simple to create an easy to read list of your products and services. You can also include links to specific pages and a contact form.

2)      Google Events: The Events feature which allows G+ users to send out customized invitations to anyone regardless of whether or not they are G+ users. It syncs beautifully with Google Calendar and shows up automatically when a user confirms for an event. In addition to sending out invites to webinars, work functions, parties, etc., Google Events can also send out invites for Google Hangouts.

The “Party mode” feature of Events allows everyone in attendance to instantly upload pictures to the same album using the Google+ mobile app, creating a living, real-time photo journal of a specific time and place.

3)      Post Often and Optimize: It’s important to include keywords within your posts so that they will show up in your followers’ search results. Google’s search algorithm includes personalized search results specifically pulled from Google+ activity. The more relevant and content-based your Google+ posts are, the more search results you are likely to show up in.

4)      Claim your ownership of content. Google Authorship is how Google authenticates and will increasingly begin to “trust” you as a quality source of content.  You set up Google Authorship  identifying yourself to Google through your Google+ profile and then link back to it from your content and vice versa. Google authorship is the easiest way to take advantage of the SEO benefits of Google+. Doing so will allow the author’s picture to show up next to his blog posts in Google search results, causing higher rankings and click through rates.

5)      How to Claim Google Authorship through 2 Easy Steps:

Step 1: Add a link to your Google Plus profile on each of your blog posts.  On each of your blog posts, add a link to your Google Plus profile with “rel=author” attached to the end of thelink URL. E.g., https://plus.google.com/111498947729292607681?rel=author. For example the end result would look like this: “By Jason Miller”

 Step 2: Link from your Google Plus profile back to your blog.  After you add a link to your Google Plus profile on each one of your blog posts, the last step is to link from the opposite direction, from your Google Plus profile to your blog. You do this by adding a link to your blog in the “Contributor to” section of your Google plus profile.

 I hope this helps those of you struggling on how to use Google+. I know it opened my eyes on how to effectively incorporate another social media platform to my strategy for my business.

-Lilian

PS. Stay tuned on here for more marketing tools & tips, social media advice & how-tos as well as fun posts on unique interior design & architecture and commentary on Victoria’s food scene.

Top 10 Valentine’s Day Ads

With love in the air this month, how are you celebrating? Are you surfing online stores to find that perfect gift for the love of your life, making something by hand or just sitting down to a fantastic meal?

While I’m uncertain about what kind of surprises will come my way personally, I couldn’t help but be curious about how the world of advertising and business chooses to observe Valentine’s Day. After all, you see print ads in magazines, ads on network television and billboards all over every major city for holidays such as Christmas-what kind of ad campaigns would there be for Valentine’s Day?

After doing some research, I found more than few creative ads as well as a few heartwarming campaigns that have become some of my favourites that I would love to share with you all.

Without further ado… (in no particular order)here are some of best Valentine’s Day ads I’ve ever seen .

1. Watch Out. Love Is In The Air. (Heineken)

Love is in the Air-Heineken

Love is in the Air-Heineken

I chose this one because I love how the fog rising from the ice-cold bottle of Heineken forms the image of Cupid shooting an arrow. It’s somehow much more artistic than other beer ads I’ve seen and it definitely speaks to the theme of love without being too sentimental.

Original Link: designtaxi.com   

2. Levi’s

Valentine's-Levi's

Valentine’s-Levi’s

I like this one because it’s about more than selling a pair of jeans. It’s got some sex appeal, but more than that, it has some genuine affection in it. It’s also simplistic with no taglines or further imagery to obscure the visual of impulsive young love.

Original Link: Creatives in Love

3.  Love Needs  a bit of UpKeep(Wilkinson Sword Hydro 5)

Love Needs a bit of UpKeep-Wilkinson Sword

Love Needs a bit of UpKeep-Wilkinson Sword

Beyond being a reminder to the men in our lives to shave, the message in this ad is definitely true-and not just for Valentine’s Day either. We all have a tendency to forget that love isn’t just magic, that it doesn’t stay constant, nurtured or grow; if the people involved in the relationship don’t want to put in the time and the energy to make it work. It’s a lesson I learn every day, but every once in awhile,  it’s nice to have a reminder.

Original Link: Valentine’s Day Campaigns

4. A perfect day to try out a few new positions (Toyota)

New Positions-Toyota

New Positions-Toyota

This tough-in-cheek ad from Toyota is naughty without going overboard and it also reminds to spice up our love lives every once in awhile. And guess what, you don’t have to wait for Valentine’s Day to do that either.

Original Link: Creatives in Love

 5. Mother Nature please, the room is already paid (Tampax)

Mother Nature-Tampax

Mother Nature-Tampax

Speaking as a woman (without going into details), I will say that it’d be absolutely amazing if an occasion such as Valentine’s Day could control this aspect of life. The ad message gives it a little attitude, a little spunk AND it definitely reinforces the notion of not letting anything-even Mother Nature- stop you from having a good time.

Original Link: Valentine’s Day Campaigns

6. Oops, I Forgot Valentine’s Day Again! (Miller Genuine Draft)

I Forgot Valentine's Day Again-Miller Genuine Draft

I Forgot Valentine’s Day Again-Miller Genuine Draft

I love this one, not only because it’s creative, funny and sweet, but because it’s a genuine effort on the part of one significant other in the relationship to make up for missing Valentine’s Day. The idea of a personalized coupon book makes for a great actual Valentine’s Day gif, too. I should know, I made my sweetheart one for our first Valentine’s Day together.

Original Link: Creatives in Love

7. Love is the language that unites people. English is what translates (Wise Up Intelligent English)

Love is the language that unites us all-Wise Up Intelligent English

Love is the language that unites us all-Wise Up Intelligent English

This one is adorable and so very true. You don’t have to speak the same language or be from the same culture to be in love. Love is a universal language after all and it can bring all kinds of people together. This one in particular also speaks to me because the boy is Chinese, which is my culture. My partner’s cultural background is also in Eastern Europe, Ukrainian, actually and being able to reconcile the two and have a mix of both in our relationship is a source of new discoveries for us both.

Original Link: Valentine’s Day Campaigns

8. I just called to say I love you (Brasil Telecom)

I just called to say I love you-Brasil Telecom

I just called to say I love you-Brasil Telecom

For anyone who has ever had to spend Valentine’s Day or any significant chunk of time away from their loved one, this ad will definitely speak to you. Even just a short phone call is enough to show that you care. I’ve phoned my sweetheart in the past and received phone calls. It doesn’t have to be a large extravagant gift, it’s the thought and the effort that counts.

Original Link: Creatives in Love

9. Happy Valentine’s Day (Nutrient Water)

Happy Valentine's Day-Nutrient Water

Happy Valentine’s Day-Nutrient Water

The various poses of those having fun, in love and experiencing so much joy paint a simple picture. To be in love, happy and healthy is the best feeling in the world. After all, if you’re not healthy, how can you enjoy yourself? Using people in various poses to spell out the words was creative and I definitely commend Nutrient Water for that.

Original Link: Valentine’s Day Campaigns

10. Valentine’s Day is no time to be apart (Wonderbra)

Valentine's Day Is No Time to Be Apart-Wonderbra

Valentine’s Day Is No Time to Be Apart-Wonderbra

This naughty ad does make a good point without being too overboard in the risqué department. Valentine’s Day is a time to spend with the love of your life. But in what capacity, is up to you.

Original Link: Creatives in Love

Some old favourites I couldn’t resist adding…

This next one isn’t really an ad…but it does have to do with Valentine’s Day and it’s one of the sweetest things I’ve seen.

Valentine’s Day-Google

This one happens to be an ad, but a TV ad rather than a print one and it is definitely my top favourite from Super Bowl 2010.

Parisian Love-Google