When you’re working on promoting your next fundraising event or a thank you initiative to long-time donors, you want to add a visual punch in your campaigns, to make it more exciting.
It’s been proven time and time again that people are more likely to engage with posts that contain photos and/or videos because the visual aspect makes the post more interesting to read. But if you’re on a budget, it can be tough to justify paying for platforms like Photoshop, especially if you don’t use it frequently and/or don’t have a graphic designer in house.
That’s why I’m sharing some of the most popular inexpensive and/or free marketing tools to help non-profits easily create stunning visuals to attract donors, engage fans and make events and campaigns more memorable.
Canva For Non-Profits
By far one of the most popular visual tools online today, Canva has a free premium version available for non-profits. You’ll be able to create any image, from infographics, e-books and Facebook ads to email headers and you don’t need to be a graphic designer to use it. It’s the intuitive visual platform even novices can use with an extensive selection of stock photos and other elements available for $1 each. You’ll also be able to upload your own logos and images to the site and incorporate them into your own designs. There are templates available if you’re looking for something more structured and several photo enhancing tools for any touch-ups you need.
Another popular option that’s free to sign up, Crello has over 65 million free stock images and over 10,000 free design templates. While there are some advanced design elements for $1/each, anyone can sign up and get started on the pre-loaded templates right away. They have designs for print, social media, animations, digital ads and just about anything you can think of that will work for non-profit events, e-newsletters and blogs. The inspiration community page with ideas from members will definitely get the creativity flowing.
An affordable platform you can use to easily turn photos, graphics, and video clips into animated video slideshows, Animoto starts with a free two week trial with the paid version starting at $13/month. The basic package gives you over 700+ styles and 500 music tracks to choose from, for each video you create. It’s a platform that works to create great short form videos for Facebook and Instagram as it can easily convert the slideshow to the square format. You can add any images, clips and text you see fit, save it and share it to your respective platforms.
Boomerang from Instagram
You may have tried Boomerang by now, but in case you haven’t, you can use it to create mini-videos that will play a short burst of photos forwards and backwards. It’s a quick, free and quirky way to create a fun visual of a great fundraising event that will be undoubtedly catch the eye of fans and followers. You also have the flexibility to share it on Facebook, Twitter and other platforms, not just directly inside Instagram.
Pablo by Buffer
Buffer, a well-known social media platform recently released Pablo, a graphic design tool specifically for social media. There is a selection of pre-uploaded photos and text overlays for your images to supplement any Facebook posts and Twitter status updates your organization may be posting. It’s also free to use so you don’t have to pay a fee to edit your photos or share them via social media to platforms such as Instagram as well as Facebook and Twitter.
This is a great search engine for images on Flickr that are marked under the Creative Commons license, which lets you use the photos for commercial and non-commercial use for free, as long as credit is given to the creator. Search results can be easily filtered and each image comes in a variety of downloadable sizes and contains the info how you can give the creator credit.
This platform allows you to publish charts and infographics through a variety of templates. You’ll be able to add charts, maps, videos, images and anything else you and share it with the one-click share button or embed it into your blog. With the free plan, you’re given access to 37+ interactive charts, 13 map types and the ability to import data, run up to 10 projects with 3 pages/project. If you move up to the pro plan for $19/month, that expands to 500+ map types, 100 projects, 10 pages/project, privacy control and the ability to download HD images, gain access to 1 million images & icons, premium templates and live analytical data.
Lumen5 turns your blog posts, articles and any other long form content into a video. Upload the text into the platform, choose some photos and music to go with the text and then you can share it directly to Facebook or upload it to share wherever you like. The free version allows you to create unlimited videos and upload your own logo and photos for the videos you create. It also gives you access to 10,000,000+ free media files. For the pro account at $49/month, you’ll get all that plus the ability to upload your own watermark and outro with square videos, no credit scene and Lumen5 branding
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If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it.
In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week.
Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!
First of all, I love the name of this tool, it’s a great play on words using easel (as in drawing pad) to play on easily’.
Launched two years ago in 2012, Easel.ly has hundreds of awesome infographic templates and design objects that even the most design novice can customize and share online. You can drag and drop design elements however you see fit or even upload your own background image from scratch as a template. The best part? Easel.ly is free!
Easel.ly is super popular with students, teachers and business owners who need to put together lesson plans or concepts in easy-to-follow visual forms. In fact, Easel.ly received the 2013 Best Websites for Teaching and Learning Award from the American Association of School Librarians (AASL).
So how does it work? Simply go to Easel.ly and click on ‘Create an Infographic’. Once you land on the page, you can pick a blank template or one of the other several hundred and get started!
Choose a category to find the best template that you want and then work your magic, dragging and dropping different backgrounds, themes, shapes, objects and putting in text. Then you can save it and share it through a browser link, a web link you can embed into your blog and share it via Facebook, Twitter and Pinterest!
In terms of going the extra mile in sharing your awesome infographic via social, you could even try attracting new audiences on LinkedIn, Google+ and Instagram and even using new tools like Glossi to create a new platform like an online magazine featuring cool infographics before sharing them. Creativity and a little out-of-the-box thinking can go a long way.
How to Describe Piktochart
Piktochart is another awesome online tool for creating cool infographics. It’s little more in-depth then Easel.ly in that it’s a software platform that allows you to embed videos, change the fonts, colours, add different line elements and even charts.
You can even import Google or Excel spreadsheets to create your own charts and customize the infographic by uploading your own images or using the more than 2000 high-res, print-ready graphics in the Piktochart library. Note: While you can change the colors of the icons and graphics from the Piktochart library, you can’t use the program to change the colors on your own images. You’d have to make the changes on an external program first
When it comes to sharing your Piktochart infographic, you can choose the size and the orientation, down to the paper size that you want to print it on. You can embed it in an email campaign and send it through your email campaign client such as MailChimp, MyEmma or Constant Contact and share it via Facebook, Twitter, Pinterest and Google+ just by uploading it to your status update.
You can even include it in online Flickr galleries and share it in your Google+ communities, LinkedIn groups and Google Hangouts to help make online collaborations a little more creative and visually informative.
How ReciteThis is Different
OK, so up until this point, I’ve been sharing a couple of really cool infographic tools with you that help you make IMAGE-based infographics. So they’re all a little more visual. But, what if you want to create a cool infographic using quotes or proverbs?
That’s where ReciteThis comes in. You can turn a quote into a masterpiece simply by typing whatever quote or proverb into the text box, or choosing a quote from the ReciteThis database. Then you select a background from a slideshow at the bottom of the page and press ‘Create’.
Afterwards, you have the option of posting it to Tumblr, Facebook, Twitter, Pinterest or StumbleUpon to share with friends, downloading it for printing purposes or to share with other platforms like LinkedIn or e-mailing it to anyone you want.
So now you know how to create some amazingly fun, creative and detailed infographics-even if you’re NOT a graphic designer! Keep it locked here for more great tips on content marketing, new social marketing and online tools AND tricks on how to better reach your audiences.
Still looking for more design tools? Check out my post on 34 Content Hacks Part 1 to get cool planning, writing & design tricks!
Great post I just read recently, it raises some very interesting points on the evolution or de-evolution if you will, of album art today.
I personally think that there is definitely a lack of creativity with album art and certainly, in many cases it may not reflect the thoughts or feelings of the artist(s) themselves.