As you might remember, I’ve previously covered a list of easy to use, inexpensive/free online tools that non-profits can use to create amazing visuals. This time, however, I thought I’d take a step further and focus on how non-profits can generate infographics to grab the attention of their audiences.
Infographics take visuals one step further by providing engaging and important information in an easy-to-read and easy-to-share format. Infographics also have one of the highest ROIs when it comes to content marketing and one of the longest lifespans on social media, receiving social shares long after they first went live. Best of all, you don’t have to start from scratch when it comes to creating compelling infographics. You can re-purpose your blog posts and articles, using some of the affordable, easy-to-use online tools on the market to do so, supercharging your organization and your cause.
This post will focus on the types of infographic templates every non-profit should have in their toolbox and some of the most popular intuitive and affordable online infographic tools on the market.
Types of Infographic Templates
Problem or Pain Infographic
This is an infographic that focuses on the problem that your non-profit can solve. How you address the problem is usually answered in your mission statement. But how do you do that in infographic format?
You could show the problem in numbers, if you have data that’s compelling. Visualizing the problem with a chart or showing the numbers off in large font could definitely help audiences understand the problem better, such as the above example on the global education crisis.
Unique Solution Infographic
The second infographic template focuses on how your non-profit has a unique value proposition or solution to the problem. The more you can articulate your organization’s strengths and how unique it is, the more compelling the story becomes. Check out the great infographic from World Vision on how a goat can help a needy family.
Impact or Success Infographic
The primary purpose for this infographic is to show your audience and donors the kind of impact their contributions are having. Sharing success stories on how effective a campaign was and personal stories from the very people your non-profit is helping can really give your donors the big picture on where their contributions are going and who exactly they’re helping.
Annual Report Infographic
Turning the annual report into an infographic allows your audience to easily understand the key metrics and milestones-and share it on social media, extending your organic reach. Pick some key metrics to highlight such as amount donated, number of people helped as well as details about impact and the finances.
This infographic has campaign specific information that will get your audiences to spread the word, generate buzz and hopefully increase your chances of meeting your targets. This infographic should have key information on what the campaign about, what the time frame is, how people can share the campaign and clear calls-to-action on how to donate.
Make sure you keep up the buzz with periodic campaign updates so that your donors know exactly how the campaign is going. Also, don’t forget to add your call-to-action, whether it’s asking viewers to donate by clicking on the link, sign up for a newsletter, share the infographic on Twitter with a branded hashtag or ask the viewer to go a specific landing page for more information.
Now that you know what kind of infographic templates you should add to your content library, let’s look at some tools you can use to make infographics.
This tool makes it easy for you to create and customize infographics with its templates. You can register for free and use the 600+ templates to create infographics, posters, flyers, reports and presentations. You’ll have access to fully customizable interactive charts and maps and 1000s of free icons and images inside the infographics editor.
You’ll also be able to password protect your infographics, download and email them or share with the world through social media and embed them inside your blog.
The non-profit package at $39.99/month USD will give you access to 600+ templates, 1 GB image uploads, HD image and PDF exports, custom color schemes and animated icons.
This free to use, open source tool allows you to build visually rich, interactive timeline infographics using nothing more than a Google spreadsheet. Pick fundraising campaigns and events that have strong narratives and mark each event in the campaign as a key milestone to reaching your goal to make it more compelling for your audiences.
This free tool includes over 100 fonts, millions of free images, thousands of icons and 100s of professionally designed infographic templates. You can also create your own layouts by mixing and matching pre-designed content blocks from Visme’s library.
You’ll get access to 20+ chart templates, professional tables and the ability to connect to live data. You’re even given the ability to make the infographic more interactive by inserting video and audio clips, maps, polls and surveys.
This web-based infographic tool offers you a range of easily-customizable templates to start with, along with access to a library of arrows, shapes and connector lines and different typefaces, colors, styles and sizes. You’ll also be able to upload your own images and position them in the infographic template with one click.
With the free account, you’ll have access to 25 stock photos, 4 charts, 10 fonts and 10 high quality premium templates. With the pro account (which is $3/month), you’ll get access to 321 high quality premium templates, 300,000 stock photos, 20 premium charts, 112 fonts, priority email and chat support and live training workshops.
Simple and easy to use, this infographic tool allows you to choose from templates, themes and hundreds of charts and icons. You can also upload your own images and backgrounds or adapt a theme to suit your brand and even animate the images.
You can sign up for free but the premium non-profit plan at $10/month (50% off) will give you access to premium themes, templates, charts & icons along with privacy controls and ability to export to PDF and PNG.
Subscribe to GlobalOwls for more informative posts on marketing strategies specifically for non-profits (including tips on email marketing, unique fundraising events and cost-effective online fundraising ideas) and follow In Retrospect Writing Services for everything related to PR, social media campaign strategies, tips and writing tools.
When you’re working on promoting your next fundraising event or a thank you initiative to long-time donors, you want to add a visual punch in your campaigns, to make it more exciting.
It’s been proven time and time again that people are more likely to engage with posts that contain photos and/or videos because the visual aspect makes the post more interesting to read. But if you’re on a budget, it can be tough to justify paying for platforms like Photoshop, especially if you don’t use it frequently and/or don’t have a graphic designer in house.
That’s why I’m sharing some of the most popular inexpensive and/or free marketing tools to help non-profits easily create stunning visuals to attract donors, engage fans and make events and campaigns more memorable.
Canva For Non-Profits
By far one of the most popular visual tools online today, Canva has a free premium version available for non-profits. You’ll be able to create any image, from infographics, e-books and Facebook ads to email headers and you don’t need to be a graphic designer to use it. It’s the intuitive visual platform even novices can use with an extensive selection of stock photos and other elements available for $1 each. You’ll also be able to upload your own logos and images to the site and incorporate them into your own designs. There are templates available if you’re looking for something more structured and several photo enhancing tools for any touch-ups you need.
Another popular option that’s free to sign up, Crello has over 65 million free stock images and over 10,000 free design templates. While there are some advanced design elements for $1/each, anyone can sign up and get started on the pre-loaded templates right away. They have designs for print, social media, animations, digital ads and just about anything you can think of that will work for non-profit events, e-newsletters and blogs. The inspiration community page with ideas from members will definitely get the creativity flowing.
An affordable platform you can use to easily turn photos, graphics, and video clips into animated video slideshows, Animoto starts with a free two week trial with the paid version starting at $13/month. The basic package gives you over 700+ styles and 500 music tracks to choose from, for each video you create. It’s a platform that works to create great short form videos for Facebook and Instagram as it can easily convert the slideshow to the square format. You can add any images, clips and text you see fit, save it and share it to your respective platforms.
Boomerang from Instagram
You may have tried Boomerang by now, but in case you haven’t, you can use it to create mini-videos that will play a short burst of photos forwards and backwards. It’s a quick, free and quirky way to create a fun visual of a great fundraising event that will be undoubtedly catch the eye of fans and followers. You also have the flexibility to share it on Facebook, Twitter and other platforms, not just directly inside Instagram.
Pablo by Buffer
Buffer, a well-known social media platform recently released Pablo, a graphic design tool specifically for social media. There is a selection of pre-uploaded photos and text overlays for your images to supplement any Facebook posts and Twitter status updates your organization may be posting. It’s also free to use so you don’t have to pay a fee to edit your photos or share them via social media to platforms such as Instagram as well as Facebook and Twitter.
This is a great search engine for images on Flickr that are marked under the Creative Commons license, which lets you use the photos for commercial and non-commercial use for free, as long as credit is given to the creator. Search results can be easily filtered and each image comes in a variety of downloadable sizes and contains the info how you can give the creator credit.
This platform allows you to publish charts and infographics through a variety of templates. You’ll be able to add charts, maps, videos, images and anything else you and share it with the one-click share button or embed it into your blog. With the free plan, you’re given access to 37+ interactive charts, 13 map types and the ability to import data, run up to 10 projects with 3 pages/project. If you move up to the pro plan for $19/month, that expands to 500+ map types, 100 projects, 10 pages/project, privacy control and the ability to download HD images, gain access to 1 million images & icons, premium templates and live analytical data.
Lumen5 turns your blog posts, articles and any other long form content into a video. Upload the text into the platform, choose some photos and music to go with the text and then you can share it directly to Facebook or upload it to share wherever you like. The free version allows you to create unlimited videos and upload your own logo and photos for the videos you create. It also gives you access to 10,000,000+ free media files. For the pro account at $49/month, you’ll get all that plus the ability to upload your own watermark and outro with square videos, no credit scene and Lumen5 branding
Subscribe here for more marketing tips & fundraising ideas for non-profits, including cost-effective online fundraising ideas and creative & outside-the-box event ideas. Check back here often for more marketing strategies, social media tips and insights into PR.