Top 10 Apps for Social Media Productivity and Organization

In working with clients across several industries such as tourism and hospitality and film and television, I’ve noticed a major trend.

With their priorities ranging from business development to film production and screenwriting, marketing is often an afterthought. They understand the importance of posting on social media, writing a blog post and marketing campaigns through online ads, websites, social and even print, but don’t often have time, energy and expertise to devote to marketing. And unfortunately, in the world of marketing, particularly social media, consistent content development is the key.

In order to keep your fan base relevant, you have to interact with them, get them into conversation about what interests them and let them know what’s going on with your brand. If you don’t, audiences will shrink and interest in your brand drops.

Here’s the good news: although content will always have to have your stamp of approval on it, whether you work with a publicist or social media marketer, there ARE apps and platforms that can make your life easier.

Without further ado, here are the top 10 social media apps to help you stay organized & keep your productivity up!

 

 

The 411: This platform is specifically built to help you manage Instagram.  You can arrange how your feed will look with the exclusive Drag & Drop feature, schedule content & captions days/weeks/months in advance (you’ll get reminders when it’s time to post) and it even gives you analytics that will show who has interacted with your most popular posts. The built-in scheduler allows you to schedule not just photos but videos and gifs too and you can use the just-announced hashtag manager allows you to create different groups of hashtags for each post. It also makes it that much easier for you to search for UGC (user-generated content) that use your custom hashtags.

The free version gives you the option of uploading and scheduling 30 photos/month, with a month’s worth of analytics stored but if you move to the duo option for $15/month USD, you’ll be able to manage 2 accounts with unlimited photo, video and gif uploads and analytics history saved for up to a year. You have the option of adding the ‘Shoppable’ package which embeds the gallery onto your website, tags products on every post and tracks performance based on how many people purchase the item.

 

 

The 411: Basically the easiest way to manage your Twitter timeline, in a nutshell. It keeps unread tweets in sync between apps on different devices, helps eliminate duplicate notifications and allows you to stop notifications on a sleep period. No matter whether you choose the iPhone, Android, iPad or Mac version, you’ll be able to view timeline photos and videos in full screen and see all the tweet details by tapping the tweet and open links without the app.

Site streams deliver tweets in real time with LiveLinks on your timeline and you’ll be able to tweet over 140 characters as well. The Android version also has dashboard widgets that allow you to access the most used Twitter features without leaving the home screen.

 

The 411: The free version gives you a ton of flexibility beyond simply scheduling tweets. You can set up alerts to track keywords in your public stream so you can follow what everyone is talking about. You can shorten your links, purge tweets and your inbox to start over and use up to 5 Twitter accounts with it.

The professional version ups the ante by letting you vet new followers, apply SPAM protection, filter spammy profiles and sort them into Twitter lists. You can also use the tool with unlimited Facebook profiles, schedule Facebook status updates, upload photos for Pinterest, schedule shares for LinkedIn and have unlimited LinkedIn and Pinterest as well. You can even use it to publish and schedule blog posts.

 

The 411: This platform is a social media organization tool that focuses more on audience monitoring, analytics and statistics in real time. They replace arbitrary scheduling with actionable data on what your target audiences are engaging with at any given moment. You enter the content into the queue and the software uses real time data along with business rules that you can customize, to determine when is the best time to publish content to your social media platforms. They support organic publishing for Facebook, Twitter, Google+ & LinkedIn and monitor aspects such as geo-tracking clicks, number of clicks, likes and comments.

On the social media advertising end, the tech makes recommendations on keywords, audiences and even ad spend so that you have the right insights to optimize campaigns.

 

The 411: In a nutshell, this platform makes it easy to pull together and sift through content from different sources such as YouTube, Instagram, Flickr & RSS feeds to publish it across all the social media platforms. You’re also able to customize the content to suit the style and audience of each social media platforms and modify them, depending on the platform to add/remove hashtags and @mentions.

The free option gives you the ability to connect one account on each platform such as Facebook, Twitter, Google+ & LinkedIn and allows you to integrate content from 3 feeds such as Instagram, YouTube and RSS feeds. As you move up to the other options, you’ll be able to connect multiple accounts on the platforms and integrate content from up to 15 feeds.

 

The 411: A tool that makes team collaboration easy. You can use the customizable boards to plan out your social media content calendar, plan a campaign or organize ideas you’ve brainstormed. It’s completely up to you on how you want to customize it, as you can organize posts by a given week on a specific platform on a particular topic.

You can also add checklists to the boards which allows you to cross off items as they’re completed, making it easier to track campaign progress. Different team members can be assigned different tasks with customized labels and different publication statuses so team members can see what social media status update is on which platform and when they’re due.

 

The 411: This platform has multiple functions that make content development easy such as the ability to schedule and repost your content as you see fit and content recommendations based on a list of keywords you’ve previously selected, straight to your dashboard. There are also feeds that you can add to select content from and the app allows you to add a certain number of hashtags and re-post your content over a period of time so the queue is never empty.

You can manage multiple social media accounts and link your blog updates to Facebook, Twitter and LinkedIn and with the iPhone and Android apps, you can keep your productivity up even on the go. The new Chrome extension allows you to share the stories you’re reading without leaving the browser.  The starter package is $15/month allows you to have 3 social media accounts, 10 posts/day/account, 3 content streams and custom scheduling.

 

The 411: It places the emphasis on who you should be following and who you shouldn’t follow by listing users in 3 different groups: Influencers, Supporters and Engaged Members, which allows you to target your audience more efficiently. It also provides free Twitter analytics, allowing team members to manage your accounts and recommends people you should respond to.

Influencers, Supporters and Engaged Members are determined by followers/following ratios, engagement history, retweets and brand mentions, identifying these valuable people for you to follow.  You’ll also be able to manage multiple Twitter accounts and focus on your top influencers and supporters.

 

The 411: A visual tool that lets you easily turn ideas to visuals. You’ll be able to create images with quotes, conversation bubbles, custom icons and stickers. You have a wide variety of filters and effects to choose from and the ability to re-size images any way you see fit. It also has a ton of customizable layouts that can be changed.

No matter which package and version (Web, iPhone or iPad) you choose, you’ll have access to over 8,000 templates and access millions of photos for $1 each. The Canva website also has a ton of informative tutorials and ideas on how to use the app, along with actual design courses that you can take.

 

The 411: This platform takes things one step further by extending the report monitoring to PPC, SEO and social media marketing campaigns. You can automate all the reporting for all the digital campaigns and include performance metrics from Adwords, Analytics, Facebook, Twitter ads and more.

You also have the option to use the site auditor to automatically crawl your website and gather data about key pages and fix any SEO problems your website may have.

Interested in more social media related tools to make running your business or promoting your film a little easier? Check out my posts on the top tools to create infographics and the top 10 unique ways to promote your film, TV or web project!

 

 

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21 Awesome Online Tools to Make Your Business More Efficient

Technology is moving and changing at lightning speed in today’s day and age. If you don’t integrate at least some of the tools and cutting-edge platforms to help your marketing strategies and assist increasing your company’s productivity, you’re going to be left behind by the competition.

But, it’s not as simple as just pressing a button or learning HOW to use a tool or application. You need to have support for adopting new changes in your company from the senior management down to IT, marketing, sales and business development and an open environment to collaborate and share the knowledge on the new applications.

This blog post will cast the spotlight on the most popular cloud-based applications that your company should be using to improve creativity, productivity and efficiency.

The applications fall under the following categories:

• File sharing and collaboration tools that will help your business get projects done faster
• Social networking tools that make cross collaboration between teams easier
• Administrative tools that make managing manage projects, schedules and billing a breeze
• Tools that make sales, marketing and content management simple
• Misc. tools that will help you save time on managing your email and more time developing strategies

File Sharing and Collaboration Tools

1) Evernote

Evernote-4

Do you have Post-It notes scattered all over your desk and have a hard time keeping track of all the paper you take notes on during meetings? If this sounds like you, Evernote is the program for you.

With Evernote, you can capture, organize and write information that can be accessed using any device, even giving you the ability to read the text off of photos of notes you’ve taken. You can save and share information in your Evernote virtual notebook that can be shared with your team through Evernote Business.

You could create separate virtual notebooks for each client to keep track of business goals, campaign ideas and project notes. You can even create shareable notebooks for clients to look at, filled with informative web articles or ideas you’ve been ruminating on that you think they might like. When you’re researching on the web, Evernote’s Web Clipper can be your best friend because it allows you to capture and store screenshots of the web pages you’ve been looking at.

Cost: Individual Use: Free, Individual Premium Use: $5.00/month or $45.00/year and Evernote Business: $10/user/month

 

2) Dropbox

Dropbox

By now, you’ve probably heard of Dropbox. It’s a cloud-based shareable hard drive that you can sync files, photos, videos and projects saved on your personal computer to your work computer or vice versa. When you make a change to a file, the updated version is automatically saved to Dropbox, so you’re working on the latest version no matter where you access it from. If you want to revert to working on an earlier version, you have the option to do that also.

Instead of attaching several files in an email, you can just send a link to the Dropbox folder. You can organize all your files into subfolders based on department, subject or client, so that every folder is shared with the right group of people.

Cost: Individual use: Free up to 2 GB of storage, Team use: Starts @ $795/year for 5 users with unlimited storage

 

3) Google Drive

Google-Drive

Google Drive is the new home for Google Docs where you can upload files and create spreadsheets and presentations to share with others. Any editing you do to the documents is automatically saved and you’re always working on the most recent version. Everyone can see the same version of the document without dozens of email threads with new attachments. Editors can highlight text and suggest changes with the comment tool and writers can hit the ‘Resolve’ button on each comment after the feedback has been incorporated.

Google Drive also has the benefit of being able to open 30 different file types right in your browser, even if you don’t have the appropriate program installed. (ie. you can see .psd files even without Photoshop). Just like with Dropbox, you can organize files into different subfolders and access the documents both on and offline. Google Drive can also recognize objects and text within images like Evernote!

Cost: Individual use: Free w/ 5 GB storage, Google Apps for Business: $5/user/month or $50/user/year

 

4) Google +

google-plus

There’s a great way you can interact and collaborate with your clients on Google + by using Google Hangouts. You can have live video chats with your clients while editing a Google Doc to write down campaign ideas. You can also share videos and documents over Google Hangouts too!

Cost: Free (Needs Google Email Account)


5) Microsoft Office 365

You can use the cloud version of Microsoft Office, email inboxes, calendars, instant messaging and file sharing. You have access to web versions of Office, PowerPoint, Excel and OneNote with some pricing plans giving you access to the online version of Microsoft Sharepoint for document sharing and collaboration.

You can use the online versions in conjunction with the desktop version which will allow you to move documents back and forth without losing formatting.

Cost: Small business with 50 users: $6/user/month, midsize business or enterprise with 50k users (view files online but no editing)$8/user/month, Enterprise with 50k users (view files online & editing) $14/user/month

Internal Social Networks

6) Salesforce Chatter

With an internal social network like Chatter, you can ask questions, send files back and forth and get responses in real-time without overloading the email server. You don’t have to worry about it getting out of the office because Chatter is for your company only. You can create groups for specific clients to ask questions and provide feedback. It’s a great way to keep telecommuting employees and those in out-of-town conferences in the loop.

Cost: Basic Chatter for your company: Free, Chatter Plus: collaboration, customization with Salesforce CRM features $15/user/month

 

7) Yammer

yammer

The enterprise social network provider is now part of Microsoft Office and you can use it to organize meetings and events and create groups for specific clients to house all the campaign ideas and project details.

Used in conjunction with MS Office, you can create an organization chart for your business so that everyone knows who’s who in each department.

Cost: Basic: Free, Yammer Enterprise: $3/user/month, Yammer Enterprise w/ Office 365: $8/user/month

 

8) Basecamp

Basecamp

Basecamp is a simple project management platform that allows you to centralize all presentations, documents and meeting notes in one place. You can track and assign project milestones and keep track of the progress on your computer and on your mobile devices.

Basecamp doesn’t price by number of users so everyone involved in a particular project can access the platform to work together. You can control who works on which project and organize them based on their departments (ie. event planning, accounting). You can use the Discussion feature to keep track of all the different conversations and use email to reply to them so you don’t even have to log in.

You can coordinate everyone’s schedules and project milestones using the calendar and keep track of clients’ editorial calendars so you know what’s published when

Cost: $20/month for 10 projects with unlimited users & 3 GB of storage, $150/month for unlimited projects and users with 100 GB of storage

 

9) ActiveCollab

ActiveCollab is another easy-to-use project management system that includes the ability to create invoices and manage time. You can access projects by filtering searches by clients, label, assignee and more and you can break better tasks into sub-tasks and drag and drop project milestones into certain due dates.

You can even create quotes for new projects and mark them as ‘won’ or ‘lost’. If won, you can import the client contact information and start a new project based on the quote.

You can filter tracked time by billable and non-billable and populate a new invoice

Cost: Small business w/ unlimited users: $249/month, Corporate use w/ unlimited users (including time tracking & invoicing0: $399/month

 

10) Intervals

Intervals

Intervals is a web-based project management software that combines time and task management with reporting that allows you to see where time is being spent and adjust priorities accordingly.

There’s a built-in timer that you can use to calculate time spent on projects. You can put in task instructions and attach any accompanying files to help with a project such as research notes or website copy. You can track the evolving changes in a document and revert back to the previous version(s) if you choose. The reports help you view which clients you’re spending the most time on, which clients you need to bill, whether you need to hire someone to help with the workload and if you should be adjusting the hourly rate.

Cost: 40 projects, unlimited users, 15 GB of storage: $50/month, unlimited projects, unlimited users, 75 GB of storage: $150/month

 

11) Workamajig

Workamajig

Workamajig is a web based project management system that combines task management, shared calendars, contact management, expense management, project requests, billing and more.

You can created customized templates for creative briefs, tasks, estimates and more-and you have the option to host it internally on your servers or on the Workamajig servers.

Cost: $38/user/month w/ minimum of 10 users

 

12) Trello

13trello

The premise of Trello, another web based project management systems, is that you write tasks on “cards” like digital Post-It Notes and attach them to different boards labeled “Need to Research”, “Delivered to Client” etc. You can create as many cards as you want to keep track of where projects are at, assign people to them and once the projects are done, you can move the cards from “To Do” to “Done”.

Create cards for different content marketing projects and even create cards for employees to store meeting notes and feedback that they can easily access rather than interrupting them via email or in person. You stay updated on all your different boards and how projects are doing using Trello’s mobile app for iPhone and Android.

Cost: Free

Content Sourcing, Creation & Management Tools

13) Kapost

You can create and manage your entire editorial calendar with Kapost Calendar and even export them to your everyday work calendar (iCal, Outlook, or Google). You can assign different user permissions to all involved in the content management process, from all access to view only AND you can add clients so that they can take a look and give feedback and their approval.

When you have a content idea, you can email the Kapost platform for editors to review, approve and then it goes into the editorial calendar. You can categorize all content according to campaigns, content types etc.

Cost: Standard: $1200/year for 8 users, Pro: $3000/year for 20 users, Enterprise: Quote

 

14) Zerys

Zerys for Agencies banner

Zerys is a content marketing and project management system that connects your company with qualified writers looking for opportunities to create content for your clients.

Post writing jobs, sample writers based on their expertise, review their work, negotiate rates and publish their work.

You can create questionnaires to ask clients what they are looking for in a project and you can then use that to create a job description for writers. It will help generate a lot of content for client blogs in a short amount of time and you can add your own company’s writers to the system.

Cost: Pricing is based on the per word rate you charge between $0.01 to $0.20

 

15) Contently

contently-screenshot

Contently offers an editorial project management program along with a marketplace that connects brands, agencies and other companies with the talent that can complete content projects.

Using Contently, brands gain access to qualified writers that have already been vetted and writers gain access to self-promotional tools and visibility into how their content is performing.

You can create and manage your entire editorial calendar, schedule publishing times and due dates, manage approvals, editing workflows and you can automate content to publish on WordPress, Hubspot, Typepad or Tumblr.

Cost: You’ll have to ask Contently for pricing plans

 

Misc. Handy Tools

16) PassPack

PassPack

PassPack allows you to store all of your agency’s and clients’ passwords, grant access to team members on a need to know basis and it saves time by allowing you to log-in into the sites with the one-touch button to login that also works on mobile.

Cost: Up to 100 passwords for 1 user: Free, Pro: $1.50/month for up to 1,000 passwords and 3 users, Group: $4/month for up to 1,500 passwords and 15 users, Team: $12/month for up to 2,000 passwords and 80 users, $40/month for up to 10,000 passwords and 1,000 users

17) Rapportive

rapportive

Rapportive allows you to find out more about your email contacts by providing info about their social media activity right inside your Gmail inbox. You can see their interests and hobbies and connect with them on a variety of social media platforms.

It helps you put a face to the name of unknown contacts in email, use recent tweets and their LinkedIn profile to find common ground to help you tailor your conversations accordingly and follow them via social media without getting distracted and pulled away from your inbox.

Cost: Free!

 

18) Skitch

Skitch

It’s a screen capture, sketching and annotation tool that makes explaining a project to a client much easier. You can overlay text, draw simple arrows, shapes and lines and blur image sections to draw attention to certain areas. As Skitch is also an Evernote product, you can save all your Skitch notes and share them between all your devices.

You can use Skitch screenshots in blog posts, reports and in emails to your clients to help you illustrate your point.

Cost: Free!

 

19) Pixlr

Pixlr

It’s a web-based, desktop and mobile photo editing tool that allows account managers and social media strategists to create and edit images without having to resort to spending large amounts of money for a Photoshop license. You can add Pixlr to Google Drive, edit your photos and re-save them on the Drive and you can easily edit any online image by clicking and dragging it to Pixlr using the Firefox and Chrome extensions. You get the mobile app to edit photos on the go when you’re away from the computer.

Cost: Pixlr Web-Based Editor: Free, Pixlr Express: Free, Pixlr Express Plus for Android & iPhone: $0.99

 

20) Pocket

Pocket lets you save everything online that you want to read later and tag them with different tags so they’re easy to organize and find when you’re ready. Pocket syncs content automatically across all your devices, so you can read it with or without an internet connection.

You can even sync Pocket bookmarks on your mobile devices to Evernote and manage your articles along with notes and ideas.

Cost: Free!

 

21) DocuSign

DocuSign

With DocuSign, you can upload a document you need signed, indicate where a client needs to sign and the date and send it off with a customized note. Once they’ve signed off, you’ll get an email notification and you can start the project.

You can upload all kinds of contracts, NDAs and employee handbooks into DocuSign and save time and money on the printing process and turnaround time.

Cost: Free for 1 user w/ 5 signature/month, Professional: $15/user/month for 50 signatures/month, Workgroup: $20/user/month for 2-200 users and unlimited signatures, Enterprise: Get a quote

 

Check back here every week for more posts on how to become an expert on Twitter, Facebook, Pinterest, Google+, Instagram, content development and management AND learn about new tools you can use to make marketing and running a business easier!