How A Film PR Campaign Made an Actor’s First Time at TIFF a Success

Actor Peter Dacunha with Dean Norris at the Remember premiere, TIFF 2015

Actor Peter Dacunha with Dean Norris at the Remember premiere, TIFF 2015

My first time ever doing PR for an actor was a definitive eye opener and a great professional challenge to get as much press coverage off-and on- the red carpet ASAP during the two weeks of the Toronto International Film Festival in 2015. To make the challenge even more intriguing, Peter Dacunha had TWO films premiering at TIFF, the drama Remember, directed by talented Egyptian-Canadian director Atom Egoyan and the horror film Hellions.

 

We had a limited window for press coverage so after interviewing Peter and learning more about the roles he played in both Remember and Hellions. I identified a list of influential mainstream and horror media outlets and pitched Peter and both films to them, getting coverage from national outlets like CP24 and horror media outlets like the Ginger Nuts of Horror. Check out a few of the resulting national and international coverage pieces here and make sure to read my case study! You can see the photos from the red carpet premieres of Remember and Hellions at TIFF 2015 below as well.

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How a Film PR Campaign Elevated Black Land to the Top 5

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One of the best film projects I’ve had the privilege of developing a strategic PR campaign for continues to be the horror film Black Land. Over a three week period, pitching the PR release I created resulted in press coverage from over 14 different mainstream and online horror media outlets from Canada, the US and the UK.

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Promotional image for Black Land

Black Land is a Canadian horror film on how a simple environmental assessment became a horrifying fight for survival, directed by Vancouver-based director Shaine Jones. At the beginning of the 2015 Cinecoup Film Accelerator, Black Land was competing against 99 other films for the grand prize of $1 million and the chance to be developed as a feature film by completing mission milestones each week and garnering votes from the general public

I developed a press campaign and identified a list of influential indie and horror media outlets from all over the world, reaching out to them for press coverage and interviews to help boost Black Land’s visibility among horror fans and general film audiences.

Check out some of the press coverage here from a few awesome horror media outlets & make sure to check out my case studies!

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