One of the best film projects I’ve had the privilege of developing a strategic PR campaign for continues to be the horror film Black Land. Over a three week period, pitching the PR release I created resulted in press coverage from over 14 different mainstream and online horror media outlets from Canada, the US and the UK.
Black Land is a Canadian horror film on how a simple environmental assessment became a horrifying fight for survival, directed by Vancouver-based director Shaine Jones. At the beginning of the 2015 Cinecoup Film Accelerator, Black Land was competing against 99 other films for the grand prize of $1 million and the chance to be developed as a feature film by completing mission milestones each week and garnering votes from the general public
I developed a press campaign and identified a list of influential indie and horror media outlets from all over the world, reaching out to them for press coverage and interviews to help boost Black Land’s visibility among horror fans and general film audiences.