6 Unique Ways Instagram Video Can Improve Your Marketing Strategies

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By now, you or someone you know has probably experimented with Instagram, snapping photos with your mobile device and posting them to your account, tagging different people and maybe even sharing them via Facebook and Twitter.

But have you ever tried Instagram Video? If you haven’t, it’s an awesome way to incorporate video into the marketing you’re already doing. Not only that, Instagram’s video capabilities will let you do more than Twitter’s Vine ever could!

For starters, Instagram Video offers up to 15 seconds of video recording time which beats Vine’s 6 seconds. You can also edit the video on Instagram by deleting a specific segment instead of having to delete the whole video at once.

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Instagram also brings their custom filters to their videos the same way you can use them on your photos and just like your photos, any video you create via Instagram can be seen by over 130 million people as opposed to 13 million users on Vine. Instagram Video is also available directly inside the mobile app so you don’t have to download an outside app and you can even scroll through to pick the best cover image for your video, which will help entice first-time viewers to click through to the video. Instagram videos also play in-line on Facebook for desktop users. Like YouTube and Facebook videos, a Facebook user can click and watch the clip right in their Facebook account after logging in.

Now that you’ve seen what makes Instagram Video stand out, here’s 6 different ways it can help improve your marketing strategies:

1) Shoot a Product Demo & Answer FAQs

Sometimes, rather than spending half an hour to an hour answering customer questions and inquiries via email or Twitter, it can be really beneficial to make a list of the most popular customer inquiries and use short Instagram videos to answer them.

If your customers have a lot of questions on how your product works, show them how through step-by-step instructions with narration so they can receive additional helpful info about your product. It’s a great value-add for your customers with the added bonus of being easy to follow and share, rather than paging through paragraphs of text or long pages of images.

2) Create a Visual Portfolio of Your Work

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A post shared by Verve Coffee Roasters (@vervecoffee) on

Remember the saying ‘a picture is worth a thousand words’? Well a 15 second video has the potential communicate much more than a thousand words. Depending on the nature of your industry (this could work better if you’re in food/beverage, beauty, fashion/style, technology, digital media etc.), try shooting videos of recent work you’ve done for clients as a video look book for potential customers to look through.

Whether you’re a makeup artist wanting to share the latest glamorous looks or a café wanting to showcase a cake decorator’s skill, the possibilities for a video visual portfolio are endless!

3) Highlight Special Offers and Events

15 seconds is quite a long time to promote a special offer or event with video. If you’re holding a contest or if you have a special sale for a certain product/service (ie. massage), be sure to show fans and prospective customers what they can win or what they can purchase for the special sale.

Flipping the camera view mode to record a personal message to help promote the event or special sale helps add a personal touch to your marketing for your customer. Use the description field to emphasize the video message advertising the sale, contest or event and add a hashtag to track conversions and extend your reach. A short video might be just what you need to reach a larger audience.

4) Invite Fans & Followers Submissions Via Hashtags

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Invite your fans to submit an Instagram video with a hashtag of your choosing to enter a contest or help promote your live event. If your audience is on Instagram, this could be a great way to engage them and generate great UGC content and brand loyalty. It’s also a more organic way to get genuine content to promote your live event. Potential fans will be more likely to believe content their friends create and share as being genuine than that from a company.

5) Humanize Your Brand

A glimpse behind the scenes of the #Burberry Prorsum Menswear Spring/Summer 2014 show, #London

A post shared by Burberry (@burberry) on

Social media has blurred the lines of communication between companies and their audiences with brands increasingly turning to real-time, real life social engagement with their customers in order to compete in the marketplace. In turn, this creates a need for companies to be more transparent and open with their audiences.

Instagram videos offers brands an opportunity to do this in bite-sized chunks that showcase their style, their workplace culture and gives customers an inside look on how they do things. It helps a brand stand out from its competitors and connect with customers to show them they don’t have secrets to hide and build trust.

6) Increase Engagement on Facebook

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Videos and photos inspire the most engagement (comments, likes and shares) via Facebook. The fact that you’re allowed to view Instagram videos directly inside the Facebook browser can be a huge help to raising community engagement and allowing fans to leave their questions, comments and shares to the brand directly.

Conclusion

Instagram video gives you the flexibility to engage with potential customers and new fans in a variety of ways that not only increases engagement, but brings more user-friendly features to the table than Twitter’s Vine. Try it out and see how it can increase engagement amongst fans and improve your marketing strategies!

Stay tuned on here for more posts on different strategies for content marketing. But in the meantime, check out how mobile marketing can help you generate leads.

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